design to value.

Lately, she has been involved in the expansion phase of Circle Birmingham Hospital-Rehab and is now leading the detailed design of residential plots at Sugar House Island.. Passionate about the design and detail process, Rosa’s experience in landscape and architectural design gives her the ability to face a variety of project requirements, from concept to project completion.One of Rosa’s many skills is delivering projects on time and on budget, without compromising the architectural design.Steven joined Bryden Wood in 2006, initially working as a project architect to deliver the 1500 person Hertfordshire County Council office refurbishment scheme..

He has subsequently been involved in a series of large framework projects across the UK for various clients in sectors including aviation, residential, healthcare and commercial.During the most recent years he is been leading the early design development of a. new type of rehabilitative prison.for the Ministry of Justice.. Steven also holds a Diploma in Advanced Studies in Multimedia Technology and Virtual Reality and prior to working at Bryden Wood gained five years of experience designing and implementing data-driven web applications.

He is using the skills acquired in this field to standardise the approach to the briefing and decision making processes for architectural projects and develop an evidence-based approach to architectural design..The most advanced implementation of this approach has been for GlaxoSmithKline.

Together with Martin Wood, and John Dyson (Vice President Global Capital Projects) Steven has developed an approach, called the ‘Front End Factory’, that has been in use by GSK for about two years now to make high level strategic decisions about all their capital investments worldwide..

Recently, Steven also obtained a Diploma in Advanced Architectural Studies (The Bartlett Faculty of the Built Environment, University College London).While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.

He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.Available to purchase at.Design to Value book.

value drivers are explored in depth.Rather than a brief or a set of specifications, the design process is orchestrated at a higher level of Problem Statement and Value Drivers.